Showing posts with label Swachata Abhiyan. Show all posts
Showing posts with label Swachata Abhiyan. Show all posts

Friday, 3 October 2014

Swachata Abhiyan: The ideal way forward!

"Some people want it to happen, some wish it would happen, others make it happen."- Michael Jordan.

After many years, today I feel very contented. This morning when I woke up and was getting through my daily chores, I heard slogans by nearby school children in my residential area, "Thoda toh haath badhao, Bharat ko Swachch banao" which in English means 'Do your bit to make India clean'.


Cleanliness drive by students via avenuemail.in
Cleanliness drive by students via avenuemail.in

It was indeed heartening to see those young children imbibing the values of a clean India. Fortunately, our PM Narendra Modi has the vision of a clean India and has stressed it as the way forward. During his speech in USA, he said that he was asked by others to have a vision and he translated the Vision into a clean India vision. As rightly pointed out by PM Modi, every family shall be saving Rs. 6000-7000 a month by saving on on medical expenses due to lack of unhygienic conditions and since bread-earners will not fall sick as frequently due to clean environment, he/she will be able to avoid absenteeism from workplace and earn more. This shall be beneficial to the nation, as it will increase the productivity of the entire nation.  The cleanliness drive around religious places shall increase the number of religious tourists and will provide employment opportunities.


Union Minister Shri Ravi Shankar Prasad during Cleanliness drive


Ok so here is an exercise for you, take 2 minutes to think of 10 countries that might be the cleanest in the world. When I did the exercise, I could only think of countries such as Norway, Switzerland, Sweden, Iceland etc. Were you able to think of any Asian or African country in the 10 cleanest countries list?

In a study done by Forbes.com in 2010 to rank the World's 10 Cleanest countries, one would expect the list to be full of European countries. However, to my surprise, there were 3 countries in the list that were of smaller size and having lower GDP than India.

Costa Rica: That such a relatively poor and developing country ranks third in the EPI is testament to the natural endowments of Costa Rica, with dense forests, plentiful water and abundant wildlife.
Costa Rica- Forbes 10 cleanest country
Costa Rica- Forbes 10 cleanest country

Mauritius: A tiny island nation in the Indian Ocean to the east of Madagascar, Mauritius is far and away the highest-ranking nation of Sub-Saharan Africa!


Mauritius- Forbes 10 cleanest country
Mauritius- Forbes 10 cleanest country

Cuba: Researchers doubt the veracity of Cuba’s data, which shows higher levels of public health, (including almost universal access to sanitation and clean water) than GDP would suggest.


Cuba- Forbes 10 cleanest country
Cuba- Forbes 10 cleanest country

In my opinion, the above mentioned countries have earned their place in the ranking by making optimum use of the available resources. But do you think that India cannot achieve the same? Is India not endowed with dense forests, water, abundant wildlife? Instead, I feel that rich cultural heritage of India is an add-on.


Mt. Everest
Mt. Everest


Sunset at Radhanagar beach
Sunset at Radhanagar beach


Varanasi ganga
Varanasi ganga


In my opinion, it is just a matter of mindset and a spark that shall pave the way for a Clean India. The spark has been provided by the Prime Minister, now it is up to us to follow suit and make India more live-able and more like-able.


Let us take the<strong> Swachata pledge: </strong>


Take the pledge
Take the pledge


1. I shall not spit in public and discourage others from doing so.
2. I shall not litter in public and discourage others from doing so.
3. I shall not urinate in open areas and discourage others from doing so.
4. I shall not encroach area.
5. I shall not write anything on monuments of historic significance and discourage others from doing so.

If each of us follow the pledge, we shall serve ourselves and the community.
Most importantly, we will be able to sleep satisfactorily.

Thursday, 2 October 2014

Season of 330 million Gods is here! Incredible India!

The concept of Tourism started with Tirthatan, Deshathan and presently Paryatan. In India, religious tourism has its own significance, as it is generally a high-volume, low-end tourism.

About Navratri:
Navratri in Sanskrit means 9 nights. Shakti or feminine power is celebrated or worshiped during the sacred time of Navratri. Forms of Shakti worshipped during Navratri are: Durga, Bhadrakali, Amba, Annapoorna Devi, Sarvamangala, Bhairavi, Chandika, Lalita, Bhavani and Mookambika.

Navratri in India
Colors of Festivity
In Gujarat, Navratri is celebrated with great fervor with men and women dressed up in traditional Gujarati attire play garba every night during the navratri.

Garba in full swing in Gujarat
Garba in full swing in Gujarat

In West Bengal, Durga Puja is celebrated during the same time and images of Durga slaying the demon buffalo Mahishasura are built and displayed in temples.

Durga Puja in West Bengal
Durga Puja in West Bengal

About Dussehra:
Dussehra is the tenth day of Navratri and celebrated as the day Lord Rama defeated the demon king Ravan in Lanka.

Effigy of Ravana, Meghnad and Kumbkaran.
Effigy of Ravana, Meghnad and Kumbkaran.
Credits: www.newzstreet.com

In Kullu, Himachal Pradesh, Dussehra has its origins dating back to 17th century. One won’t see effigies burning. Thus, celebrations are a bit different but nothing less than spectacular. The 10 day event preceding Dussehra begins with the Rathyatra of Lord Rama to the Dhalpur maidaan. Then, the various Gods with processions and bands arrive and the Gaddi shepherds come down from their homes in the hills to sing, dance and praise the gods.

Dussehra celebrations in Kullu, Himachal Pradesh
Dussehra celebrations in Kullu, Himachal Pradesh

Bed and Breakfast during Dussehra
Foreign tourist particularly from Europe and USA, visit India during this time to witness the celebrations and become part of such celebrations. This is where the importance of Bed and Breakfast comes in as the they like to visit Ramlila, Durga puja pandals, burning of effigies of Ravana, Meghnad and Kumbkaran and have real feeling of existence of 330 million Gods of Incredible India!

Burning of Ravana effigy during Dussehra
Burning of Ravana effigy during Dussehra

Buddha Religious circuit
Keeping in view the tremendous potential of Religious Tourist arrival, Ministry of Tourism, Govt of India, has launched Buddha circuit that includes sites of significance related to the life of the Buddha and is sacred to 500 million Buddhists and also attracts non-Buddhist tourists interested in historical heritage sites such as Bodhgaya in Bihar, Sarnath and Kushinagar in Uttar Pradesh, and Lumbini in Nepal.

Buddha Religious Circuit
Buddha Religious Circuit


Swachata Abhiyan
Small things make big impact! Prime Minister, Narendra Modi announced Cleanliness drive on 2nd October. As Prime Minister, he was advised to expand his vision but he understood the importance of cleanliness and hygiene to attract more tourists besides raising the standard of living. I could not have agreed more! 

Swachata Abhiyan, Narendra Modi
Swachata Abhiyan

In India, Dussehra, Diwali and Holi are celebrated with fervor and gaiety. This festive season of Dussehra and Diwali is no less important than Christmas celebration in December. Delhi bustles with activity and one can find frequent traffic jams all over the city but it does not lessen the enthusiasm of the people. In India, the tourism season starts from mid-September and goes on till March in most of the regions.

MonthForeign Tourist Arrival, 2013Change in FTA from previous month%age change in FTA from previous month
September453561--
October59809514453432%
November73392313582822%
December8215818765812%




As the data shows, the months of Sept-December account for almost 60% of Foreign Tourist Arrival in India.

As a closing remark, I hope that during this festive season and pro-active governance, there will be an increase in Foreign Tourist and Foreign Exchange Earnings.

Credits: